May 20, 2024
In this episode of Sisternomics, host Monique Caradine-Kitchens introduces Tracy Green and Nancey Harris, co-founders of Vontelle Eyewear, a luxury eyewear brand celebrated for its cultural diversity and emphasis on fit, fashion, and function.
They candidly share their transition from former careers in finance and sales to entrepreneurship, driven by a personal need for better-fitting glasses.
The co-founders also give valuable lessons on business growth, grant applications, and maintaining a successful partnership. Essential for aspiring entrepreneurs, this episode doubles as a masterclass on building a thriving brand from the ground up.
Here are a few highlights from the conversation:
04:34 How we got into the competitive Eyewear Business
12:07 Marketing and Growth Strategies
21:14 Team Building so We can Lead
25:10 Getting into Major Retailers like America’s Best and Building Relationships
26:40 Strategizing for Growth
27:21 The Importance of Mentorship
32:17 Applying for Grants and Funding
40:18 Future Vision for Vontelle
Shop and try on Vontelle glasses virtually at: www.Vontelle.com
Follow Vontelle on Instagram @VontelleEyeWear
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Sisternomics is produced by OverFlow(R) Enterprises, a black, woman-owned coaching and content creation company.